Best performer Cable TV, worst, newspapers.
Hal Varian, Google's chief economist had some interesting facts in his FTC presentation.
Total online revenue has grown to 25-33% of newspaper ad revenue, while newspaper online ad revenue is only 3-5% of the total newspaper ad revenue. Which agrees with the proportion of pages they visit, 3% online and 97% on print.
Approximately 50% of the total costs could be saved if newspapers dropped the paper from "news
Cable TV, billboards and... direct mail?? are the winners in ad growth. While we could almost draw a straight line for the downward slope for newspaper revenue shrinkage since 1990, and for circulation per household since 1950.
Interestingly, newspaper ad revenue predicts recessions. There's a steep drop since the year 2000...
Local news has fared better than national, worse off: classifieds.
43% get their news from their phones, mostly for the weather, and 46% jump to at least 6 different sites to get their news.
No comments:
Post a Comment